Soft Brutalism is the concept behind the exhibition stand designed to showcase the work of four promising Swiss urban brands. We created for each label a dedicated area with a specific material and inspired by urban elements. Louboards balance on soft foam, Velt shoes are displayed on a maple plinth, Qwstion bags on concrete stairs, ModemoiselleL latest collection hangs on an oversized blue grind rail. We have selected iconic Eternit seating for the lounge area.
Peer Lindgreen, ©2014